IMPOSSIBLY BEAUTIFUL!

Ask any Kildare Town native which building in town they are most proud of and you'll get one answer.
St Brigid's Cathedral!
Dating from the 13th Century and located in the centre of the town, St Brigids confirms Kildare Town as a classic example of a Medieval historical town. Both inside and out it is a beautiful building and is steeped in history. The original church on the site was founded around 480AD by the Kildare Patron Saint herself and through the centuries was a magnet to scholars and invaders alike. Vikings, Normans, and English all came through at some point in time but thankfully we have been left with a beautiful Cathedral in our town.

A major tourist drawcard to the town of Kildare, St Brigid's is also of great community importance to the people of Kildare. As well as Church of Ireland service on Sundays, the Cathedral welcomes visitors to it's grounds and interior. The Cathedral is also used to stage concerts on occasion. We have hosted Eimearr Quinn, Brian Kennedy, Colm Wilkinson and The Celtic Tenors at well organised Christmas events over the years. The acoustics of the building and the ambience of the the interior provide a special atmosphere and these nights have been a huge success.

It is with great excitement that on 15/9/13 we welcome the genius that is Jullie Feeney to Kildare. A Galwegian by origin, Julie Feeney has been described by Hot Press as ''An eccentric pop genius..intricate, articulate...draws on centuries of history as a source''. With Irish Times Album of the Year award for ''Clocks'' in 2012, there is no end to the accolades and recognition that this fine artist has earned. Her style of music and artistic performance will match well with the cathedral and this will be a memorable night in Kildare Town. It will be the highlight of Kildare's contribution to the 2013 ''Gathering''.
Locals and visitors are all welcome for this fantastic event. Tickets are available on Julies website  or through the Landmark Theatre in Newbridge, Co Kildare.
 Heffernan Tyres will be well represented at the event and we look forward to meeting friends old and new on the night.
Here is a clip of Julie Feeney on RTE's Late Late Show singing a song which could be dedicated to our beautiful Cathedral. Impossibly Beautiful! Enjoy!

SAYING MASS FOR FATHER DOUGAL.

In Speed, the hilarious episode of Father Ted where Dougal is stuck on a 5 mph out of control milk float, the priests have to Brainstorm to find a solution. They try saying mass from a truck and return to brainstorm again. After much deliberation they argue if ''there is anything to be said for saying another mass?''.
The series was as farcical as it was funny and was a huge international success.
A friend recently mentioned the episode to me in a business context. He was telling me of a company he had worked for where they never seemed to learn from their mistakes and spent much of their time talking about what to do, ignoring what went wrong (as that would mean taking responsibility) and then after much deliberation, returning to making the same identical mistakes.
I thought the analogy was both powerful and funny. Anyone who has worked in large corporations which have either temporarily or long term lost their way, will have seen this behaviour. It is a significant reason why these ships are so so slow to turn while the guy in the dingy has changed direction and is miles ahead in the opposite direction.

At Heffernan Tyres we have built a business model that works. It is as a result of hard work, good planning and a highly professional team that we maintain that model. We monitor our results carefully. We understand that if you are not making mistakes, then you are not doing very much. We take responsibility, We tweak, We change, We stop doing if required. We do something else! But we never keep doing the wrong thing over and over again. And we get Dougal off the Milk Float quicker!

GUNK!

GUNK!

TYPICAL TYRE SEALANT KIT AS TESTED ON RTE1 CONSUMER SHOW.

Being the tyre nerds that we are at Heffernan Tyres, we are inclined to prick up our ears anytime the subject is mentioned in the media. So when a recent episode of The Consumer Show on RTE1 featured a test on Tyre Sealant Kits, we were all ears. We have had our own view on the subject for many years so it was interesting to watch and see if the same conclusions as ours were reached.

In principle the idea of these kits is a sound one. They reduce the weight of the vehicle saving fuel and create extra space in lieu of a spare. All sounds good so far.

This excellently produced video by Continental Tyre Group also emphasises the safety benefits and simplicity of their Conti Comfort Kit which is one of the best on the market.

Still sounds good and this presentation certainly made it look easy.

However on The Consumer Show, the testers were made to practise the use of three such kits for their ease of use, etc. The results were near amusing, with the team ( a mix of men and women) struggling to get their kits to work in a typical puncture situation. Most of us are drilled in changing spares on our cars so in a typical breakdown we are not likely to panic or lose concentration. Trying to put something like what was tested together on a rainy night on the roadside = flap = danger. So no one was sold on the simplicity or safety aspect. Also in the video above ''85% of punctures are repairable''. Eh! No! UK maybe but on our potholed narrow roads, no! So in  situations where your tyre is unrepairable you're faced with one option, tow.

Finally as part of their review, the show asked a number of car dealers if they carried a spare on their car. The only answer was an emphatic yes.

We were pleased to find that there was a fairly broad consensus reached on the show and that it pretty well concurred with our view here at Heffernan Tyres. We have covered the subject of Runflat tyres on here before and it is our considered opinion, that in the Irish market, runflats are the only exception where you should drive a vehicle without a spare. It was good to see that others agreed with us.

DOWN ON THE FARM.

As discussed previously on this Blog, we are somewhat spoilt for choice here in Kildare when it comes to shopping, leisure and amenities. Many of our attractions are of national or even world importance so it's hardly surprising that we get a lot of visitors and that the town prospers somewhat as a result.
One attraction which is fast becoming a magnet for Kildare is Kildare Farm Foods. Located just five minutes from the town centre, Kildare Farm Foods is a highly innovative business which offers more than just food shopping. Owner David Sexton has created a conceptual shopping experience for the food lover which makes shopping a sheer pleasure. The store itself has a pleasant buzz about it. Neat, well stacked shelves with the finest food produce are the order of the day. The wood panelled walls and rows of glass fronted refrigerators give it a bright, airy and clean ambience. It is almost always busy but not chaotic.

The finest farm produce including Beef, Poultry, Veg and Dairy products are all on display and the remarkable value for money is surely one of the main draw cards to the farm. However it is the added extras that set Kildare Farm Foods apart from main food retailers. A lovely cafe with both indoor and outdoor seating, serving world acclaimed Java Roast Coffee is a nice touch. But the piece de resistance is the Open Farm which is situated at the rear of the building. A safe walkway takes you through the large enclosures housing a mix of farm and exotic animals. Turkeys, Geese, Fowl, Alpacas, Minature Pigs and a recently added pair of Ostrich make great entertainment for visiting families. It's a great way to make a shopping trip a pleasant experience for the kids.
Like all great marketeers, David Sexton has the customer at the centre of his plans and there are lots of new plans in the pipeline for the farm.

Kildare town is not light on retail competition. For a small town we have quite a choice. Aldi, Lidi, Tesco and Eurospar all have sizeable outlets right in the middle of the town. This has not prevented Kildare Farm Foods from proving what we know here at Heffernan Tyres. If you are the best at what you do, people will come and buy from you. Again and again!

GOVERNMENT FAILS TO TACKLE PART WORN COWBOYS!

It was with great disappointment that we learnt last week that the government has sold legitimate tyre retailers down the Swanee yet again!
The Government's''Closing the Gap'' strategy was hoped to be the tyre industry's biggest chance to see meaningful legislation brought forward to ban the importation and sale of part worn tyres in Ireland.
Instead the Government has opted to kick the can down the road. This decision comes despite warnings regarding safety, VAT evasion and the threat to jobs in legitimate retailers.
It beggars belief that such warnings have seemingly been ignored. The Department of Transport has let us down. However we must not give up.
Perhaps a different angle and approach may yield positive results for us.
Surely there must be something that can be done at a European level to stop the transportation of what is effectively environmentally hazardous waste? Adjunct to that, there is probably an angle regarding consumer rights here. If a consumer is being asked to pay a fee for ''environmental disposal''every time a tyre is removed, then surely the he/she is entitled to have that service supplied. Tyres which are removed, sold on again and removed at the end of their ''second life'' are having the so called ''disposal'' fee applied twice.

At Heffernan tyres we welcome our customers to check our environmental credentials. All of our removed tyres are sent to Crumb Rubber where they are recycled for use in playground surfaces, equestrian centres, etc. We will continue through our presence on the board of ITIA (Irish Tyre Industry Association) to lobby for change in the trade of second hand tyres in Ireland. That is our commitment to environment and safety.

''THEY'RE BLACK AND ROUND''!

That's the explanation I heard from a tyre salesman one day (in a retailer who shall remain nameless) when asked by a customer if a budget tyre on offer was worth spending money on. Well before I explain why the tyre salesman in question was not very good at his job, let me say that the question the customer asked is totally justifiable. They all look the same and the price gap between Premium tyres and Budget is often so great that it is worth finding out more.
So is it worth the extra investment to spend up on premium tyres?

In a one word answer, Yes! In a two word explanation, Research and Development.

The overwhelming differences between premium brand Tyres (such as the brands pictured above) and their lesser known budget brand counterparts is research and development. Two tyres may look similar at first glance. Black, round, grooves patterns around the outside, etc. But! There is considerably more to those grooves than the everyday consumer might think. Months, even years of testing may go into the tread design of a premium tyre. The angle and size of the sipes (lateral grooves) as well as the compounds used in the manufacturing process can have huge influences on the performance of the tyre where water clearance and grip are concerned. Premium  brand tyre companies invest hugely in R&D and will only patent and release a new tread pattern after the tyre has been rigorously tested in conditions that resemble the worst driving conditions the average motorist is likely to encounter. Budget tyre companies tend to copy the premium brands tread patterns, adjust them slightly to avoid patent litigation and release the tyre on the market without any significant testing. In countries like Ireland where it rains heavily so often the risks involved in using budget tyres is significant. This video produced by German manufacture Continental shows beyond doubt that there is a significant safety risk associated with the fitment of budget tyres.

At Heffernan Tyres, we have fifty years experience of providing all brands of tyres to the market. We know what works and what doesn't. We have mileage data on our database which provides us with performance information on many brands of tyre. We determine our range of tyres on a combination of measurements which guarantees our customers receive the best advice and value for money available. We understand that people need to be conscious of what they spend but our staff also have the expertise to explain the safety advantages of fitting quality tyres to your vehicle. You will never get the ''Black and Round'' answer at Heffernan Tyres. We're good at what we do.

TYRE STRATEGY A WINNER FOR ALONSO AND PIRELLI

Anyone watching the Chinese F1 Grand Prix last week will know beyond doubt that tyre strategy played a critically important role in determining which drivers took the podium spots. The decision of starting on soft tyres and pitting early with a three  pit strategy won places 1,2 and 3 for Alonso, Raikkonen and Hamilton respectively. World champion Vettel was left to rue starting on medium compound and leaving his change to soft until his last pit stop. Despite a frantic challenge for third in the final laps and the fastest pit stops, team Red Bull missed out on a podium with Vettel having to settle for fourth. His team mate Mark Webber crashed out and said of the secret of winning races in the modern age to be  ''tyres,tyres,tyres. tyres, and tyres''

For the fans of F1 there is no doubt that tyres have added huge excitement and unpredictability to the sport, Races have become much more competitive. There are more lead changes, overtakes, closer races, closer championships to keep us engaged, BBC's Eddie Jordan summed it up perfectly on Sunday ''What Pirelli have served up today is excitement and unpredictability'' And that's what it should be about.

When Pirelli took over as the sole supplier of F1 tyres in 2010 many thought that whilst they would run the show well technically, the marketing and branding that Bridgestone had provided would be a hard act to follow. What Pirelli have delivered through their compound and colour coding is a huge boost to their brand and its recognition at consumer level. As the fan or viewer watches the race and notes the driver's tyre strategy he or she is also watching the brand Perelli P ZERO. It's hard to think that they could have done it any better. No doubt it has been a huge investment for them. It would be a great story if a resulting significantly greater market share in the passenger tyre market is achieved in time.

 

Here at HeffernanTyres, we have been one of Ireland's biggest stockist of Pirelli tyres for many years. We have an excellent relationship with the company and stand firmly behind the quality of their products. We look forward to another exciting year of F1 and many more years of success with the Pirelli brand.